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Learning TV Production

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Learning the Principles of Television Production

What is TV production?

Those interested in Broadcast news and broadcast production are required to have knowledge of Principles of Television Production. They need to learn the basics of television production from storyboards to multi-camera studio directing. Professionals and students must know the three stages of production (pre-production, production, post-production), techniques such as continuity editing and matching action, production types including electronic news gathering versus electronic field production, plus lighting techniques, producing, and much more.

Broadcast media practitioners must have a broad based knowledge on how to produce both field and studio based programs. From public service announcements (PSA’s) to news stories to studio interviews and newscasts.

Through our graduated workshop programs practitioners and students are exposed to experiences that will broaden their skills in basic television production, develop an aptitude for creative problem solving and how to conceive and structure a television program that successfully communicates a desired message. Above all, they will learn to foster an understanding and appreciation for the industry standards of broadcast excellence and apply these standards to their own production work.

They should begin to think critically, learning how to judge work credibly and to provide constructive feedback.

During the workshops, the instructor will evaluate work based on how well the student executes their ideas both technically and creatively, and whether the work adheres to production standards.

The Network for Television and Radio Advancement (INTARA) is committed to training students in fundamental communications competencies and values. This workshops and master classes will focus specifically on developing competency in visual literacy, applying theories and practice to the presentation of images and information. In the course of your work you will understand the principles of writing to visuals and an application of journalistic ethics.

The Profession

Working in television is certainly one of the most thrilling and eclectic professions, requiring a variety of specialties in engineering, production and even marketing. There are also many types of television productions to work on, from news to documentary, sports to music, sitcoms to soap operas, game shows to reality shows.

Each production requires expertise in writing, photography and editing. However, behind every production is teams of dedicated people, who work long, tedious hours, yet are motivated by a passion for broadcast.

But the conventional broadcast is changing rapidly. Advances in digital technology have made it possible for anyone with a camera and basic editing equipment to produce television shows with mimal budget using minimal crew. Knowing how to use the equipment doesn’t automatically mean an adherence to the standards for broadcast excellence. That’s where the INTARA broadcast sequence comes in!

The INTARA Broadcast Sequence

The INTARA broadcast sequence is committed to teaching the standards of broadcast excellence. These standards are based on high production values in photography, lighting, and audio; the seamless editing of high-quality images and sound; strong and engaging writing; and creative storytelling.

We also value excellence in journalistic reporting, with fairness and accuracy.

Indeed, there are rules to broadcast production. INTARA places emphasis on the current standards of radio and television, and related industries such as Web video production. Through the use of practical hands on workshops and Master classes, with the potential for actual broadcast, practitioners and students are able to demonstrate knowledge and skills in video camera techniques and non-linear editing, including the aesthetics of visual storytelling, scripting, producing and directing


The Free, Interactive Course ?in Studio and Field Production by Ron Whittaker, Ph.D. available at cyberCollege® and InternetCampus® will form the backbone of our courses and workshops. Students are encouraged to become professionals in their fields by following this course of study and other recommended texts by INTARA FACILITATOR and TUTORS

Our workshops and Master Classes use the Television Production site by Ron Whittaker, Ph.D.

Dr. Ron Whittaker has authored several books and more than 100 articles in film, radio and television. He has served as a writer, photographer and section editor for major broadcasting magazines.

His professional background includes full-time work as newspaper and magazine columnist and photographer, a TV producer-director of hundreds of hours of TV programming, a TV newscaster, a radio announcer, and a professor of broadcasting at two universities.

This site provides highly detailed descriptions of available equipment, television systems, analog versus digital, HDTV, lighting, and especially aesthetics and design. Just because individuals have access to equipment that produces high-quality images doesn’t mean that they’re ready to shoot award-winning shows. Professional television requires a mastery of many techniques and tools. The INTARA courses will help students acquire these skills.

Non-Linear Editing (NLE)

Editing video in the computer. Also called "nonlinear editing" (NLE), digital nonlinear systems provide high-quality post-production editing on a desktop computer. However, some detail may be lost if lossy compression is used to store the images (A compression technique that does not decompress data back to 100% of the original. Lossy methods provide high degrees of compression and result in very small compressed files, but there is a certain amount of loss when they are restored). Prior to editing in the computer, a system using several analog tape decks was considered nonlinear video editing. Editing in digital is considerably easier.

This form of editing is computer-based, allowing instant access to video and audio clips that can be arranged into various sequences.

The INTARA houses edit stations that use the non-linear editing software Final Cut Pro, and other editing software for the teaching of its workshops and master classes.

Workshop and Master Classes’ Registration

The INTERA educates its members in various ways, including the provision of a structured and incremental study facility enabling them to work towards INTARA Accreditation. If you are interested in these courses see our section on workshops and master classes and register for the courses you are interested in.


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