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CREATIVITY

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"Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun."
 Mary Lou Cook
 "Discovery consists of seeing what everyone has seen and thinking what nobody has thought". –Anon. Creativity is the ability to produce something new through imaginative skill, whether a new solution to a problem, a new method or device, or a new artistic form. The term generally refers to a richness of ideas and originality of thinking. And the Television and Radio industries in Africa are in need of persons with richness of ideas and originality of thinking. Without creativity, the products of these industries will bore the general public resulting in stagnation and decline. For our industry to develop, grow and be sustainable, we need people who are highly creative. "I am always doing that which I can not do, in order that I may learn how to do it." 
Pablo Picasso
 "To exist is to change, to change is to mature, to mature is to go on creating oneself endlessly."
 Henri Bergson
 "I'm always thinking about creating. My future starts when I wake up every morning. Every day I find something creative to do with my life."
 Miles Davis There are many blocks to creativity, however the three main blocks are the environment, other people and ourselves. Environmental blocks. This is the condition under which we operate. For example, dress codes and tidy offices at work are all subtle signals that remind us that we must conform, even in our thinking. Most of the time this is not a bad thing as it helps to create a sense of order, but when we want to be creative it can be obstructive, even when we are working alone. In such a situation, to be creative, it can be a good idea to go off to where you can be yourself. Since environments can be supportive as well as obstructive, one can deliberately build an environment that are full of creative stimuli--or maybe just very relaxing. Effective creative environments can vary with people and moods, so it is advisable to experiment with your surroundings so you can build the most effective environment that enhances your creativity. People blocks. Blocks can come from other people. As highly social creatures even the thought that someone may find us ridiculous is enough to make most of us clam up. We are also competitive and judgmental which can easily lead us to evaluating others and their ideas, even when we consciously know this can affect them. We should allow for creativity by allowing for differences of opinion, or viewpoints -freedom to think, feel and contribute fully. We can allow people their creative space by accepting the person, empathising and not evaluating them. Note that group creativity is particularly tricky and why one of the basic brainstorming rules is 'no judgement'. It is also useful to have a neutral facilitator run the sessions on group creativity. Internal blocks When it comes to creativity, one of the major blocks is - ourselves. More accurately, it is our subconscious and that little voice that warns us of the dangers of unconventional thought. Many of these blocks come from our past and are programmed in from an early age. We are taught to follow the rules, be logical and not rock the boat. Our parents, teachers and peers have all helped us put some powerful psychological blocks in place to keep us on the straight and narrow socially acceptable road. Most of the time this is helps to see that things are properly done, but when we want to be creative, it is can be an obstacle. In the final analysis, all blocks are internal, although the people and things around us can still make it easier or harder to get into a creative frame of mind. Blockbusting 'Block-busting' is a term that is used to describe deliberate actions or thoughts that are used to overcome our creative blocks. In this regard one should develop an understanding of the creative process and ways of overcoming barriers or blocks to having new ideas. For example, a creative skill that children use is play, where suspension of disbelief and open exploration is the norm. As adults we sometimes worry that others will judge us if we 'stoop to childlike behaviour'. If we can overcome this irrational fear and take on a playful frame of mind, we can re-open this valuable avenue of exploration. We should thus work at developing our creativity by removing the blocks that affect them. “Everything has bee thought of before, but the problem is to think it again” - Goethe
 

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